I have always been a big gamer. The worlds that they offer have always been an escape for me. This spot was both amazing and insanely difficult to work on. The spot is a blend between 4k game footage, CGI, and slow motion live action. Lets just say that working with this many different studios to capture game footage that moves from a save in FIFA to a drifting Lamborghini might have been the hardest production hurdle I have ever been involved in.
Production + Design: Elastic
Director: Patrick Clair
Agency: Twofifteenmccann
Executive Creative Director: Adam Reeves
Creative Director: Steve Couture
Art Director: Zach Lepine
Copywriter: Andy Holdeman
Producers: Sarah Sweeney, Melissa Nagy Account: Drew Porter Account: Kevin John
Director of Photography: Justin Gurnari
Live Action Producer: Kelly Christensen
Production Designer: Sven Gessner
Design Lead: Paul Kim
Designers: Jeff Han, Felix Soletic
Producers: Andrin MeleShadwick, Sarah Gamazo
Supervising Producer: Carol Collins
Managing Director: Jennifer Sofio Hall
VFX Studio: A52
VFX Supervisor: Urs Furrer
CG Supervisor: Kirk Shintani
CG Lead: Adam Newman
2D VFX Artists: Matt Sousa, Cameron Coombs, Richard Hirst, Michael Vaglienty, Rod Basham, Steven Wolff, Gabriel Sanchez, Kevin Stokes, Brendan Crockett, Daniel Ellis, Andy McKenna, Adam Flynn
2D Artists: Lucy Kim 3D Artists: Phiphat Pinyonsophon, Andrew Romatz, Christian Sanchez, Caleb Ollivant, Miguel Salek, Jon Balcome, Dark Hoffman, Joseph Chiechi, Michael Cardenas, Mike Bettinardi, Manuel Guizar, Jamin Joseph Lackie, Jon Forsman, June Kim
Roto Artists: Tiffany Germann
Colorist: Paul Yacono
Color Assistant: Christopher Riley
Color Producer: Jenny Bright, Andrew Rissman
Head of Production: Kim Christensen
Executive Producer: Patrick Nugent
Editorial: Rock Paper Scissors
Editor: Austyn Daines
Assistant Editor: Gladys Bernadac and Sebastian Zotoff
Producer: Christopher Noviello
Executive Producer: Helena Lee