kevin m. john
brand guy / aspiring pizzaiolo / wannabe sommelier
Madden Giferator
CHALLENGE
Make Madden a key part of football and Internet culture all NFL season long.
SOLUTION
Create a GIF engine that fires out personalized, real-time content for every big play in the NFL, every single game, all season long.
RESULTS
No. 4 most searched GIF on Google in 2014
500,000+ GIFs created
Official meme on KnowYourMeme.com
No. 3 top selling game of the year
One of the most profitable years in franchise history
CREDS
Matt Stafford - Creative Director
Jayson Hobby - Senior Designer
Anna Rowland & Warren Cockrel - Creative Directors
Ben Pfutzenreuter & Will Knox - Copywriters
Aaron Lang - Director of Client Services
Eddie Garabedian - Account Director
Julia Wu - Account Supervisor (Lead)
Kevin John - Account Manager
EA Team: Dana Marineau, Dustin Shekell, Jess English
Google Art, Copy, Code Team
Grow Digital Experience Agency Team
AWARDS
Effie Awards - Gold
Effie Awards - Silver
Mashies - Finalist
CLIO Awards - Bronze
CLIO Awards - Gold
CLIO Awards - Silver
IAB Mixx Awards - Bronze
IAB Mixx Awards - Silver
OMMA Awards - Winner
Communication Arts - Advertising Annual
CLIO Sports Awards - Bronze
ADDY Awards - National Gold
Cannes Creative Data Lions - Gold
Cannes Cyber Lions - Bronze
Cannes Cyber Lions - Silver
Cannes Mobile Lions - Bronze
Cannes Mobile Lions - Gold
Cannes Mobile Lions - Silver
D&AD - Wood Pencil
One Show - Bronze
Webby Awards - Honoree
ADDY Awards - 3rd District Silver
Art Directors Club - Gold
Art Directors Club - Silver
Game Marketing Awards - Gold
Game Marketing Awards - Silver
Shorty Awards - Winner
ADDY Awards - Best in Show
ADDY Awards - Gold
FWA - Mobile of the Day
FWA - Site of the Day